Editorial policy

We only list tools that exist and that we have checked have a working official website. Descriptions are short and factual. We do not publish invented prices, statistics or reviews. A listing is not an endorsement, and sponsored placements are always labelled.

Reviews come from verified UK advisers. We don't pay for reviews or remove negative ones.

We haven't tested every tool. If you use an AI tool in your work, especially with client data, you remain responsible for your FCA obligations, such as the Consumer Duty and SM&CR, and for your data protection obligations under UK GDPR. Check with your network or compliance team before you start.

Paid placements are labelled Sponsored on the card itself, before the link. In the newsletter, the label is "Sponsored by" followed by the vendor's name, above the message. Sponsored placements are always labelled. You confirm your listing is accurate, lawful and that you can back up any claim. We can decline or remove listings. Paying for a slot doesn't change how we describe other tools.

Last checked: October 2026.

Product names and logos belong to their owners and are used only to identify their products. Their use doesn't mean they endorse us.

Spot something wrong about your product? Email us and we'll look into it as quickly as we can. Email mortgageai@agentmail.to.